CFO Folklore: Don’t Let the Boss Argue Your Case for You


Opposite DirectionsIn a small business with a flat organizational structure, where every exec performs 10-15 jobs, there is always a possibility of timeline conflicts.  It's like cooking ten dishes on a four-ring range: eventually you run into a point when the same burner is needed for two pots.  Which one to put on?  There is really no such a thing as a right decision at times like that – you must simply follow your instincts.

Let's say your are in the final stages of negotiating a Credit Agreement renewal with your main institutional lender.  It's Thursday, 03/13.  You have scheduled a meeting with the bankers, their attorneys, and your own esteemed corporate lawyers for tomorrow afternoon to press on with a few remaining crucial changes before the deal is released for the approval by the bank's Credit Committee on Monday, 03/17. 

At 5 pm your phone rings:  It's your tax attorney hesitantly letting you know that his team must meet with you urgently tomorrow, because they just figured out that the company may have tax exposures in Illinois and Wisconsin; the extensions are due on Monday, 03/17 (somewhat hysterically); and, he is very sorry to tell you, but he is not quite sure about this and that's why they need to seat down and read you into the details of the Code, so that you can express your opinion, because nobody understands the business better than you do.  No, it cannot be in the morning, because it's tax season and everybody's schedule is full as is; only the afternoon is workable for everyone who needs to be there (except you, of course, but who cares).

By the time you hung up, it's too late to reschedule the bank – most bankers leave at 5 pm, just like the government.  Now, you've got a dilemma.  Bank or taxes?  Of course, you can tell the tax lawyers to suck it up and do their well-compensated jobs without getting you involved.  Yet, you cannot – that's not how you do.  But the bank is incredibly important: the last stages of negotiations are the hardest, because nobody wants to give up the last frontiers.  On the other hand, you are literally the only person in the company who can express taxation opinions.  At least the owner has been in a tandem with you on the contest of wills with the bank.  However, he is easily mauled by financial predators if he is left on his own.                  

But what are you going to do?  It's the balancing act – you have to optimize.  You cannot be in two places at the same time.  So you decide that the tax meeting is the one you must attend and send your boss to the other one alone.  And, of course, you prep him on Friday morning.  You go over all important points of the agenda with him and outline your position on every issue (in writing, for better retention).  Then you silently pray to Hermes/Mercury, the patron god of all CFOs, and go on to your appointment.

You don't disturb him during the weekend, but as soon as he shows up at work on Monday (around 1 pm) you pull him into your office.  "Well, tell me," you inquire.  He beams at you: "Oh, it went very well.  They practically accepted all the conditions on the list you gave me.  You should have the amended Term Sheet by tomorrow morning."  You are cautious: "Practically?"  And he clarifies, "There is one item.  They said they couldn't do anything about migrating from weekly reporting to monthly.  But I figured that was okay, right?  Just this one thing?  And what?  It's like a nine-line report, or something?  Probably a few buttons on your system, right?"         

Well, it's actually a 52-line statement with 5 supplemental schedules. It takes two of your staff accountants several hours to update all raw data and 2.5 hours of your valuable time every Friday to compile the reports. This was one of the top 10 most important items you've introduced into the negotiations right from the start.  Of all items that's what he decided to let go?  And what is it with bosses?  Why do they always assume that everything you do is effortless – fast and easy?  Just because you are toiling away without making any fuss?! 

You feel like Zorg from The Fifth Element.  "I am very disappointed!!!" growls Gary Oldman inside you.  If you want something done correctly, you'd better do it yourself!  Unfortunately, you don't have his powerful ZF-1 under your desk.  So, instead of simultaneously throwing flames and blasting freeze-rays, you grab your phone like a weapon and calmly explain, "These weekly reports end up costing you a lot of salaried hours that can be used more productively otherwise.  So, let me call and talk to them about it again."      

Funny Thing Happened On the Way to Ohio, or That Picture of Your Boss You Posted on facebook


UntitledI've said it before and I'll say it again: all entrepreneurial bosses are the same.  Of course, I don't mean it literally – they are not stamped figurines.  Yes, they are the same in their principal qualities (aggressiveness, single-mindedness, drive, vision, impatience, arrogance, callousness, etc.), but they are also different people with their own psychological makeups,  individual quirks, and human peculiarities.  Some can be informal and approachable, others are aloof and snobbish.  Some can be intellectuals, while others are simple and limited.  Some of them are religious conservatives, others are broad-minded libertarians.  Some are healthy and others suffer from an array of ailments.  Some like spicy food and others cannot stand a hint of curry or garlic in the air.

There is one universally common denominator that definitely unites all business owners, though - they are employers.  And as I wrote in CFO Techniques, one should never cross the line with one's employer, if for no other reason than in appreciation for creating one's job.

So, here is a little anecdote that involves a sociable female business owner, her all-male sales staff, and some spicy food. 

First, let me clarify one thing.  This woman, tough as nails and brutal in her nature, nevertheless strives to present a friendly and cheerful demeanor to the outside world.  Experienced people can see through that veneer and know to watch their steps around her.  However, when you get together eight men, even though subordinate, and one woman, even though a boss, the dynamic gets a little muddled.  I mean, when they are in a gaggle, it's especially difficult for men to suppress the testosterone.  It clouds their judgement and they forget for a hot second what's behind that charming smile. 

Oh, yes, and about the food: she really does like it hot.  You'd be in a restaurant with her, she orders a dish and then asks the waiter, "Is it spicy?"  The waiter smirks, probably thinking, "That skinny bitch will be asking now to make it mild," and answers, "Yes, ma'am, it's very spicy."  And she goes, "Could you, please, ask the chef to make it spicier." (Sometimes I actually consider of giving her a present of Pure Capsaicin Crystals, but I know she's going to try them and I don't want to be responsible for the consequences.)

Back in December, she held a three-day sales summit in the company's NYC headquarters – all salesmen came over from their different locations.  This usually means breakfasts, lunches, and dinners together.  Thankfully, in NYC that's not a problem.  The team enjoyed French-Asian fusion, classic American steakhouse, Korean…  An Italian restaurant is always a must, since the sales person with the most seniority comes from a Bolognese family. 

Unfortunately for the boss-lady, Italian food doesn't offer too many possibilities for extra-spicy.  She orders Shrimp Fra Diavolo over linguine, but it's not doing the job.  Red pepper flakes are asked for and happily received.  She starts shaking the plastic thing over her plate and orangy-red bits sparingly drip out (there is a reason the container is designed this way – one must use the hot stuff with a caution).  That's not enough for her – she starts shaking harder and harder…  until the top flies off and most of the pepper from the bottle ends up in the sauce.  All the men at the table are laughing their heads off – the boss slipped up!  Maitre d' sees it (how can you not, with all that violent shaking?) and immediately runs over, offering to replace the dish.  The lady refuses and laughs lightheartedly with her "boys" about her clumsiness.  She removes some of the pepper excess onto her bread plate and proceeds to eat what, I imagine, is an unbelievably spicy pasta without breaking a sweat.

Six weeks later, the same group of people is on the road visiting their Rust Belt customers.  They started in Pennsylvania and are now on their way to Ohio.  I'm sure my readers understand that the food scene in the industrial towns of Western PA is not quite the same as it is in NYC.  Here you go for Italian because it's probably your best choice.  So, there they are again with dishes that vaguely correspond to the Italian names on the menu.  This time around the owner's sauce is not spicy at all, but the generic plastic bottle with red pepper flakes is already on the table.  She reaches for it and the shaking ensues.  The memory of the NYC debacle is too fresh for the boys not to bring it up: "Be careful, don't shake the top off," a few of them warn.

Let me step aside for a second: Just as the bosses' human qualities differ, so are the ones of the subordinates.  A couple of them are of the self-conscious type – they simply don't want to be inside a public spectacle again.  Others are genuinely concerned about her not spoiling her food.  Yet, there are always those resentful, passive-aggressive employees, who secretly cherish the idea of a boss making a fool of him/herself.  One of those had his iPhone at the ready.

Well, as you probably guessed, the container's top comes flying again and a half of the red pepper flakes ends up on the pasta.  Oh, the childish hilarity!  Everybody laughs – some wholeheartedly, some to cover up the awkwardness.  The prepared dude snaps the picture and immediately posts it on facebook.

A young salesman who told me about the repeat performance of the pepper flakes show was visibly hesitant and uncomfortable with the whole facebook posting part.  I was simply appalled at the disrespect.  And what about the owner/CEO herself?  Did she fire that rude fucker?  Of course not.  The emotions should not interfere with business - it's impossible to replace a high-caliber sales exec overnight.  But I know this woman very well.  She's never going to let it go.  You can see it in her unsmiling eyes when she laughs about the whole thing.  She is on the lookout: as soon as she finds someone else, the insolent fool will be gone.  She will not even flinch; just like she doesn't flinch from the spiciness of her food.

Job Search: Napoleon Bonaparte Is Hiring


This is a story my friend shared with me.  It just happened.

A headhunter, with whom she worked in the past has contacted her.  He has a client looking for someone with her qualifications.   She is always interested to hear about new opportunities, especially those with potential to expand her CFO expertise.

Surprisingly, the urgency in the headhunter’s voice was incredible.  He sounded like a 911 caller witnessing an explosion.  He rushed through the sentences, jumped from one point to another like a mad frog, even forgot to tell her what was the client’s business .  Somewhere in the middle of it,  my friend has realized that she was somewhat overqualified for the job.  Moreover,  the title and the compensation weren’t defined.  That should have alarmed her.  Yet in her vanity, and she knows it, she decided that all the hurriedness was fueled by the headhunter’s worries of her not being interested.

Actually, there were a few aspects of the job that sparked her interest.  My friend relayed this to the headhunter.   He was very excited and went about contacting the client on the next step. 

Oh, my God!  Within a couple of hours, he called her eleven times: “Setting up a phone interview; no, they are foregoing the phone interview and want to meet you in person straight away; you will meet four different people; no, just two; no, it will be two separate interviews back to back – first with the HR Manager and then with the Owner.  Please, pleeeeese, can we do it tomorrow?” 

And so, the next day my firiend went to the company’s offices and met with the HR Manager.  Talking to him, she was wondering if he would be able to make it through the meeting without falling into a panic attack.  Eventually,  he led her through the hallway to meet with the Owner/CEO.   His agitation escalated in alarming stages.  It was like playing a Liszt’s Etude, which calls for “fast” on the first page, then for “faster” on the second, “as fast as possible” on the third, and still “faster” on the next.

At the very moment she got to shake the hand of the tiny man behind the huge desk, it finally dawned on her.  It had nothing to do with my friend and her qualifications.  This miniature boss of an interesting, but relatively tiny company ($30M) exuded a sense of grandeur of Napoleonic proportions.  He had everyone scurrying like scared mice.  Even those who were not employed by him; including the headhunter, who works for one of the top 3 international recruitment houses.

The first thing he told her was, “I need a second in command who can keep the troops under control.  There were two before you, who were dismissed.”  Funny guy!

The Knee-Jerk Reaction to KPI’s Showing a Loss


Ren-and-stimpyI fucking LOVE how every time you give small business owners, who are usually personally responsible for commercial side of the business, bad news about the company's performance (i.e. report losses), the first thing they do is start looking for faults in accounting instead of strategically correcting their own buying/selling practices.

"Are you sure no extra/double costs were somehow recorded by accident?"

What the fuck is that even supposed to mean?  And yes, I am fucking sure!  I've only been doing this shit for 25 years!!  You, on the other hand, found out that accounting exists only 2 years ago, and I was the one who told you!!!

The same shit – company, after company, after company…  It's like a fucking natural instinct – the goddamn knee jerk.   

What Do Bosses Know About Their Employees?


1297457573478_ORIGINALWell, it varies from one boss to another, but one thing I can tell you for sure –nobody should ever expect a boss to bother learning who his subordinates are.  I mean as people. 

Yes, some overzealous HR pros in large companies paw through whatever material is made public by the social networking in pursuit of dirt, but  that's just "fact-finding" and gossip-mongering.  No, I am talking about a genuine human interest. 

In most cases there is none.  Watching all sorts of bosses interact with their employees I frequently wonder whether it registers in their heads that they deal with real people.  I think they subconsciously block this tiny detail out, so that they wouldn't feel guilty for being assholes.  So, how can you expect them to notice anything about your personality, if they see you as a cardboard cutout?  They are blind even to the most obvious manifestations of your existence outside of the workplace. 

You may belong to a weekend fight club and come to work every Monday with poorly covered bruises; or aspire to be the greatest drummer of all times and constantly bang your fingers on hard surfaces to some beats in your head; or know everything there is to know about existentialism and talk about it at length during office parties – none of it will be noticed: they see and hear it, but their minds reject it.  For them, you are still just Steve from Logistics, or Mike from Customer Service, or that girl from Accounting. 

Do I know for a fact that this sort of myopia exists?  Yes, I do.  My position as a financial executive and/or consultant allows me to observe various bosses in close proximity.  Over the years, I've collected a huge body of evidence to support my statements here.  But I can also vouch for their validity based on the incidents that involved me personally.  I'm not going to dwell here on the fact that none of my employers ever learned anything of my true motivations, ethical standards, or even why I work so hard and care so much.  Instead, let me share with you an instance of an inexplicable blindness.

I don't ever shove CFO Techniques into people's faces.  Being a book's author barely has any impact on consulting deals and it definitely has nothing to do with my CFO job.  But people do find out on their own: they connect with me on LinkedIn and see it on my profile, or they Google me, or whatever.  Normal people, not bosses.  A company's owner writes an email to one of his strategic financial partners with a copy to me: "Let me introduce our CFO M.G.  From now on, she is taking over all our M&A negotiations."  Apparently the fact that the three of us were at the same table during a corporate function has slipped his remembrance.  As per usual, I simply ignore it.  The external party doesn't:  "Not only that I've met Marina already, but I also keep her book on my desk."  The boss replies, "Oh yeah, I forgot, I introduced you, guys."  You may think that he deliberately ignored the part about the book, but I swear, he is not that devious – he simply blocked it out, didn't see it at all.    

And that's absolutely Ok.  Attentiveness is not a prerequisite to being a business leader and a jobs creator.  I'll take brilliance and perpetual drive to succeed over tact and personal involvement any day.  And I have to be honest – I'm not quite sure if I personally would've been as aware of people around me and familiar with some aspects of their lives if I weren't such an avid, life-long student of behavioral science.  At the end of the day, one can say that my interest is self-serving. 

Of course, sometimes it hurts just a bit that the people, for whom you work so hard, don't even care to learn who you are, but in the grander scheme of things we should not care – as I always say, every job is just another line on your resume.  Moreover, we should be grateful – we don't really want these people to know too much about us or our vulnerabilities.

That said, however, it is still pretty surprising when bosses are confused about most basic, most superficial facts about employees who worked for them for years.  Sometimes it brings about ludicrous, almost sketch-like dialogues.

A tragedy struck one of my subordinates: her Mom, only 55 years old,  died unexpectedly of a heart attack.  The girl has been with the company longer than me; she was originally hired by the CEO at the time when there were no other executive managers in the company at all – just owners and staffers.  The CEO shuffles into my office to reflect on the unfairness of life.

She said, "You know, it's so cruel: Shen's parents were the first-generation immigrants -  worked so hard to provide for the children!  And now, the kids are all grown up, married, educated - it was a time for her Mom to finally enjoy her life, and then this happened.  Just terrible!"

I listened to all that and agreed, "Yes, it's totally fucked up.  With respect to her Mom, it was Shen who was the first-generation immigrant.  Her parents got divorced when she was a little girl.  Shen came here 13 years ago with her farther and she didn't see her Mom for 8 years.  They missed each other terribly.  The girl was able to bring the mother here only after she herself came of age and became a US citizen.  They were together for only 5 years.  The Mom still worked 7 days a week to support herself, and now she is gone."

And here you have it, ladies and gentlemen: a boss's "reality" vs. truth.