Tag: The Ladders

Marc Cenedella Freaks Out: “Privacy is for old people says LinkedIn founder”


Linkedin_2-300x206Marc Cenedella is upset! He is so upset he is lashing out at something Reid Hoffman said nearly a year ago at World Economic Forum in December 2010 (the Ladders' researchers must have been working on digging something up on him for months):

Privacy for Old People Says LinkedIn Founder

And I understand – LinkedIn went public and made X amount of millions in cash for Mr. Hoffman (I hope my readers understand that, like the rest of the public-stocks billionaires, he cannot really turn the $1.6 billion of his shares into liquid assets overnight). Mr. Cenedella, who started The Ladders barely two months after LinkedIn was launched in 2003, had wet dreams about being exactly in Mr. Hoffman's position by now.

I have no fucking clue why would he be dreaming those dreams. It's not that he created anything original. There were already other job boards with premium memberships and listing fees before The Ladders. The only differential he had was the $100K+ executive appeal (which, as you know, they just dropped – see my September 24th post). Did he think that those minute bells and whistles would be sufficient to build his value as an attractive investee?

You didn't really think that Marc was upset about your personal privacy, did you? Well, he did at some point – he was a man of ideals. When he started his company he did the right thing – he declared in the Terms & Conditions that he will not share, sell, etc. members' information. And indeed, I don't know anybody who gets spammed because of their usage of The Ladders. It's the other job boards that got their emails too: Monster, CareerBuilder, HotJobs, etc.

But big bucks are big bucks – they manage to bend out of shape the purest of idealists. And now, when Marc is alone in his office or his kitchen writing his blog, he is jealous, devastated, and desperate to kick himself in the nuts for not doing what all other amoral Internet moguls do, namely selling every single shred of your privacy in exchange for a golden bonanza Hoffman experienced on May 19th this year, when LinkedIn's IPO closed at the double of the entering price. (By the way, now it's at four times of the initial offer.)

So, he is upset and the post linked above is his way of letting the buildup of negativity out. Well, Mr. Cenedella's motivations aside, Hoffman's remarks in Davos are wrong on so many levels, it would take me several more posts to break it all down( don't worry, I am not going to). This is exactly what I would expect from someone who "made it" in the way Mr. Hoffman did, though. What's the implication here? Even if you are 18, but is concerned with your constitutional rights for privacy, you are "old" and square? And if you want to be perceived as young and hip, you should disregard all privacy concerns?

Statements like that don't upset me because they are "politically incorrect," as Marc Cenedella claims – I don't care about that shit! They upset me because they are politically dangerous and stupid. How intellectually limited one should be to mix up the teenagers' exhibitionism with privacy issues? Are you that confused? You don't see the difference between people, on their own accord, making decisions to disclose information about themselves and your selling their connectivity and interests profiles to third-party predators for an enormous gain? This proves once again that nowadays success, even in business, has nothing to do with intellect.

Job Search: Altogether Now! Say, “Bye-Bye, Ladders!”


Marc_thumb As some smart people predicted, TheLadders are not for $100K+ job seekers anymore.  In his newsletter last Monday (presented in its entirety at the bottom), Marc Cenedella announced that now his job board "takes all salary levels" (for shame, Marc – subpar writing!)  Well, he definitely can say, "Bye-bye" to many premium members who are paying annual fees on the premise that they belong to an "exclusive club" of six-figure-salaried people (Dear reader, I agree, it's absolutely pathetic, but people are people). 

But I am more interested in the speculative assertions we can deduce from this:

  1. Marc Cendella thought that some investor would come along and he would be bought out by now and retire in the…, where he wanted to retire.  I understand very well the whole thing with the book's publication, etc.  There is no fame or fortune in writing the books (trust me on this one, I should know), because nobody buys or reads them.  You invest your precious time into writing endeavor for other reasons.  In his case – self-marketing.
  2. The job market is so bad that there are not enough 100K+ postings to cover their expenses.
  3. He needs more revenue both to boost the dwindling cash flow, and attract investors.  For that he needs contracts with large employers and recruiting agencies, who don't have too many six-figure positions anymore either.  So, the only way they will deal with him is if he opens the doors to all salary levels.
  4. Now, even the premium members will start receiving laundry lists with salaries all over the place – it's not like there are no $40K a year controller positions out there.  Who wants to pay for that kind of service?
  5. I am not an oracle: it's possible that Cendella is a lucky person and it will all work out his way, but it's my opinion that the near-future probability of TheLadders saying bye-bye altogether is very high.

"Bye-bye!

September 19, 2011

We're expanding, and today we say "bye-bye" to helping only those over $100,000 and "hello" to helping all career-minded professionals. TheLadders now takes all salary levels and shows the right jobs to the right person. So while we're saying goodbye to our narrower segmentation, we are not saying "goodbye" to keeping your job search on TheLadders relevant, focused, and targeted.

So, for example, you won't see jobs that pay half (or double) what you're currently making. You won't see jobs outside of your field — we still won't show sales jobs to finance professionals, or marketing jobs to technologists. And we won't be letting in scammy jobs, work-from-home schemes, or commission-only opportunities — we'll still be vetting every job and every recruiter before we allow them into our community.

So what's the big change for you? Should be not too much… on the surface.

You'll still be seeing great $100K+ jobs, and the recruiters who post them.

Behind the scenes, though, by making it easier for companies and recruiters to fill all of their professional jobs at TheLadders, you'll find that we're getting more, and an even wider variety of, jobs at the right level for you.

We've been out talking to our friends in HR departments and recruiting shops across the country these past few months talking about our expansion and we've found widespread enthusiasm and support. The standard ways of doing things are too expensive, too time-consuming, and too frustrating for them, too.

This expansion has been a long time in the making. From the beginning in 2003, when we set out to become the "Society of the Nation's Top Talent" to our first appearance in the New York Times in 2007, we've talked about preparing for the day when we would expand to cover all professional jobs.

We've worked hard at becoming experts at modern recruiting. We've underwritten research at universities. We've spent over a million dollars re-writing the playbook for job search advice. We published our Amazon Top 100 best-seller: "You're Better Than Your Job Search". And we've studied the history of the job search through the past two centuries.

We also launched Signature, our historically unprecedented program that guarantees you a job offer — or your money back — when you follow our program of weekly or bi-weekly calls over six months.

And based on our expertise in understanding what employers want, we've built the largest resume writing service in the country.

It's that excellence in helping job-seekers like you that has propelled us to become leaders in the business, and it's one of the reasons why we've tripled the number of recruiters and HR professionals in our community this year alone.

And so now that we've grown to almost five million members in the United States and 43% of high-end professionals used TheLadders in their job search last year, we're expanding to serve all career-minded professionals and all professional jobs in the country.

I thank you for your support these last eight years and look forward to eight, or eighteen, or eighty more years helping you succeed in the job hunt!

I'll always be rooting for you,
Marc Cenedella

Marc Cenedella, CEO & Founder"

Job Search: Sales Pitch Behavioral Breakdown


In "The History Boys," a play by Alan Bennett, Douglas Hector explains to his student how, once in a while, you read something that is so close to your own thinking, it makes you feel as if a friend extended a hand towards you.  Beautiful! 

Sometimes, it happens with online reading as well.

Like this article, written for The Ladders by Dan Coughlin, Understand the Mind of the Interviewer.  I really appreciated his applying fundamental concepts to a particular issue.  It targets the job search process, yet it addresses business behavior topics I frequently discuss, namely the importance of:

  • understanding people's motivations,
  • treating everyone you meet with equal respect,
  • keeping professional demeanor at all times.

Mr. Coughlin's  assessment of the interviewing process is applicable to any form of "bargaining."  Whether you are selling your professional skills and qualifications for a job position, or pitching a TV series idea, or promoting an improvement in your organization – the behavioral principles are the same.  And there are important conditions to keep in mind:  

  • you are on somebody else's turf,
  • you may interact with people who are not directly involved in the selection,
  • in the first rounds you encounter people who decide whether you can go on the next stage or not,
  • if you get recommended, you meet the final decision-makers.

Because you are on somebody else's territory, you don't know who can observe you.  When you drive through the security gate on the way in or out, you may be seen on a camera, for example. So you'd better keep your professional armor on at all times.  Don't miss that garbage can in front the building, when you throw the soda bottle on your way in – the woman having a smoke nearby might be the HR Manager. 

Many people loose their creditability by saying or doing something in the reception area.  Doormen, assistants, secretaries may have their own impact on your case.  Once, I interviewed someone: by the time he walked into my office, I already knew that he was snappy and rude with the receptionist.   Did I hire him?

The actual decision-makers who have the power to either recommend you for the next round or to hire you (buy from you, option your script, adapt your improvement proposal) are motivated to make the choice by their own sets of reasons.  Your task is to understand what those motivations are and to try to accommodate them.

The two most important stimuli are the interviewer's reputation and professional advancement.  If there is a possibility that an HR manager will look foolish for passing your candidature to a CFO, she will never do it.  On the other hand, if a creative exec reading a script thinks that showing it to the executive producer will boost his status, he will be running to his boss like an olympic athlete. 

Understand what the person sitting opposite from you wants and bring the ability to fulfill that need forward.  That's the trick.