Ten Reasons Why “CFO Techniques” Is a Must-Read for Entrepreneurs


GI_98327_CFO TechniquesReason #1.

You are a part of a proud cohort of just a few millions of people who summoned their courage and said, "I will not work for the Man anymore! I will be my own boss!"

While your company is growing, it will need to keep its overhead lean. Meanwhile, you can use "CFO Techniques" as a surrogate for a seasoned executive that will provide you with clear guidelines for financial and administrative management.

Reason #2.

Don't let the title fool you. "CFO Techniques" is not a bean-counting manual. It's written with a view to achieving commercial success and places business considerations ahead of everything else.

ImagesReason #3.

It will arm you with a flexible framework for structuring your business in a logical and sensible way.

Figure 5-1
Reason #4.

"CFO Techniques" is not an academic textbook either. It manages to shed new light on various aspects of finance and business in a fun and easy language. The book is organized into a bite-sized chapters sprinkled with familiar cultural references and illustrations from the author's professional life.

10 reasons ent collage

Reason #5.

Yet, it's packed with practical advice,

Adviceinstructive suggestions, step-by-step guidelines,

Step-by=stepchecklists,

Checklist
and visual examples.

Figure 22-2

Reason #6.

"CFO Techniques" will provide you with a comprehensive breakdown on acquisition of capital resources necessary to sustain and grow your business.

Reason #7.

An entire section of the book is devoted to assessment, reduction, and transfer of the internal and external risks your company may encounter in a normal course of business and in extraordinary circumstances.

Reason #8.

"CFO Techniques" will show you that one of the most critical determinants of whether your company will fail or prosper is the active attention to its performance. The book rejects the rigidity of the uniform approach to business intelligence and underscores the importance of selecting specific indicators that will have the most significant impact on your decision-making process.

KPIs

Reason #9.

Anticipating your furture needs, the book describes the fundamental steps of strategic planning and basic techniques for explorting opportunities as well as diminishing external threats.

Strategy

Reason #10.

And when you are looking to hire a CFO, a valuable member of your executive team, the book may serve you as a benchmark in evaluating the candidates' breadth of expertise and depth of knowledge.

“CFO Techniques” Technical Reviewer’s Comment for Small Business CFOs


LinkedIn Groups

"Marina Guzik references her recently published "CFO Techniques" book, and it truly is a terrific reference guide for savvy CFO's, containing valuable information about best practice considerations on a number of critical topics. She has done an outstanding job of writing an easy-to-read one-stop source of valuable tips on identifying and solidifying core business functions, and it was my pleasure to assist with its technical review. A must-read for those wishing to learn more about making their business the strongest it can financially be!"
Posted by Randy KRUG

Apress Publishing Issues a Press Release for “CFO Techniques”


GI_98327_CFO TechniquesYou can read it here:

The Insightful New Resource…

I apologize for mistakes made by Apress's PR people responsible for the press release (I definitely don't dispense advice on hardware selection, but I talk extensively about various accounting software). I hope that the direct quotes taken from the book will speak for themselves.

“CFO Techniques” Has Been Released Today


Guzik coverAvailable on Amazon

From the editorial note:

"CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful is a comprehensive and instructive working manual for multitasking chief financial officers and controllers working in the fast-paced commercial environment. Every senior financial professional with an ever-broadening span of control will benefit from this complete outline of the core activities—with specific descriptions of individual tasks—comprising the daily agenda of a successful CFO or controller. It covers everything from traditional responsibilities like budgeting and financial reporting, to more innovative tasks like performance analytics and business strategy development.

While emphasizing specific guidelines on what it takes to excel as a company’s head of finance, the book refrains from overwhelming dryness by using cultural references, real-life examples, and a casual tone. With its bite-sized, easy-to-read chapters, CFO Techniques serves as both an invaluable desktop reference handbook and a good bedtime read. Whether you need a quick recommendation on treasury procedures, adhering to GAAP, keeping funds safe from embezzlers, or advice on dealing with the CEO, you will find the answers in this book."

Book Recommendation: “The Imperfectionists”


21i4J04UUZL._AA160_Tom Rachman's "The Imperfectionsts" have received the most glowing literary reviews for a debut novel I've ever encountered.  It is, indeed, a wonderful book.  Maybe one day, I will switch to cultural critique and start writing belletristic essays about artistic qualities of creative endeavors.

For now, though, this is a blog for working stiffs, primarily those operating in entrepreneurial environment with all its quirks, disadvantages, vulnerabilities, strange dynamics and faulty objectives.  Unexpectedly, in addition to its novelistic value, "The Imperfectionists" had something remarkable to offer from that standpoint as well.  Its setting, "the paper," is a microcosm of the small-business universe.  The book dissects extremely personal matters of human misery; and the author appears to be digging deep into his first-hand experience with actual people, whose traits fed his imagination.  Yet, these characters turned out to be a surprising array of archetypes we meet everyday in our offices.

You've got a backstabbing bully, who uses the little authority his position allows him to doll out misery to others and boost his own ego by spewing teasing insults.  You've got a quiet schemer, who hides behind the wall of seeming indifference, while devising and implementing his intricate plan of revenge and ascension.

You've got your driven career woman who will sacrifice everything, including her own happiness, in the pursuit of what she defines as success.  And you've got a perfectionist with encyclopedic knowledge of all matters related to his profession and ambition of high quality.

You've got your obsessive-compulsive sloppy staffer, who has been there for twenty years, still as mediocre as ever and ridden with fears of dismissal, displaying the full spectrum of passive-aggressive behavior.  And so on, and so forth…

There is even a painfully familiar female CFO who thinks that the other employees "can't accept that she's young and a woman and above them in the food chain.  But she's the one keeping them employed."  Sounds familiar?

And yes, there is the expected succession of private owners: from the brilliant founder; to the son, desperately trying to prove his worthiness, but failing exactly because of that; to the completely disinterested and unfit grandson.  None ever caring about people they employ and at the end betraying their own legacy.

The business is small, struggling in the era of media transformation, dying…  I was astonished with Mr. Rachman's description of the strange sensation overwhelming the employees when they realize  that this stage of their lives is over – I have observed these emotions in people's eyes myself: "All these years, they have vilified the paper, but now it's threateining to quit them, they're desperately in love with it again."

Isn't this amazing that inside a very private book we still find characters so familiar, we recognize them as if they were our co-workers and, in some ways, ourselves.  What does it say about us?  Is it possible that with all our uniqueness and human individuality, when it comes to our jobs, we just fall into the draws of files organized by type?