Category: Nature of the Job

Strategic Planning vs. Crisis Management


“Harry Potter and the Deathly Hallows: Part II” (written by Steve Kloves, based on a novel by J.K. Rowling’s):

HARRY POTTER

We have to go there, now.

HERMIONE GRANGER

What? We can’t do that! We’ve got to plan! We’ve got to figure out —

HARRY POTTER

Hermione! When have any of our plans ever worked? We plan, we get there, all hell breaks loose!

And that, my dear readers, in a nutshell, is the principal difference between the two action-plan extremists.

In the red corner, equipped by multipage projections with color graphs and tables, are those who believe that strategic planning is the only way of life and one must ponder and weigh every situational possibility before taking any step forward (or backward). In the blue corner, wearing their firefighting suits with confidence and valor, are those who are convinced that when the shit hits the fan they will be able to immediately assess the entire spectrum of life-threatening circumstances and successfully handle the crisis.

Any kind of extremism is bad, kids, m’kay? In religion, politics, personal views, and business management. Different situations require different approaches. Only a balanced combination of executive instruments, including long- and short-term plans as well as emergency-response methodology, can guarantee an enterprise’s ability to efficiently evolve and weather any dangers that constantly arise in the volatile commercial environment.

In my book, “CFO Techniques”, I have devoted an entire section (Part VIII) to strategies and planning as crucial components of CFOs’ and controllers’ functionality – the important responsibilities that change financial managers from bean-counters to CEOs’ executive partners. Participating in analysis of opportunities and construction of well-devised action scenarios offers us a possibility to affect companies in the most significant way. Remember, that those executives who let companies run their course without looking into the future and carefully plotting their steps for further development, leave the businesses vulnerable in the face of the fast-advancing competition.

On the other hand, crisis management efforts applied in situations that present themselves without any warning are of extreme importance as well, particularly in small and midsize businesses, which are highly susceptible to the slightest deviations in market, financial, economic, and political environment. Moreover, these companies frequently have less than sufficient reserves to tide them over tough times. Implementation of a disaster-rescue mission requires high level of composure and rationalization. Those who’ve read my “About” note know that I consider my “fire-fighting” skills to be the most valuable to my employers and clients.

It is a mistake to think, though, that even a very experienced CFO can wing it without contemplating some sort of advance “what-if” scenarios. In fact, a crisis management policy is just another form of a strategic plan. On top of that, proper preparation for emergencies requires broader expertise and deeper knowledge of various commercial, marketing, technological, financial, legal, and organizational matters.

The truth is that a successful executive must be capable of devising a carefully-weighed and calculated strategic development plan with all visual bells and whistles her digital arsenal can afford, but in her special folder she always keeps a set of comprehensive tactical procedures for effective extinguishment of fires and post-disaster survival.

Unimaginable Abyss of Accounting Ignorance


We constantly read and hear about American students' low level of academic performance. They rank 23rd out of 57 nations participating in international testing. Researchers and public-policy makers have been trying to figure out the reasons for this abysmal show of intellectual power. The "education system" is usually blamed: different teaching methodologies, testing devices, and so on, and so forth.

In my opinion the problem has nothing to do with educational technicalities. It's has to do with obvious gradual degeneration of general public's intellectual abilities (blame it on the mobile devices' radiation, if you have to). Whatever the reason, fact remains: high-schoolers are doing worse and worse in all subjects.

The common sense should lead a logical person to a conclusion that the declining academic achievements translate into a reduction in college enrollments. If one cannot keep up in a secondary school, how can that person attempt to receive a quality post-secondary education, right? Wrong! Between 1989 and 1999 college enrollments increased only by 9%, but in the 10 years after that – by 38% (!!!), from 14.8 million to 20.4 million.

And, of course, it's not easy to get into Ivy League schools, which accept 10-20% of the applicants (well, my readers know my opinion about the quality of education there). Yet, more than 80% of colleges in this country accept every other applicant, and there are some with 100% acceptance rate. I mean, the colleges want money and they will lower their requirements to whatever levels in order to fill the seats in the lecture halls.

So, every year millions of young people who were not succeeding at the high school level enter post-secondary education system. Why do they do that instead of trying to start their own businesses, attempt creative pursuits, or go into honorable and well-paid blue collar trades, I have no clue, but it is what it is.

Now, those kids who had comparatively better grades, some artistic inclinations, and/or expect to utilize their parents connections in the future take pre-med, pre-law, finance, marketing, various arts and designs . Those who don't think, or don't need to think, about their survival head for liberal arts. So, who ends up taking accounting majors? Everyone else as long as they can count without using their fingers.

But accounting and taxation are not easy. To fully understand it one should possess propensity for conceptual thinking, analytical mind, ability to absorb high volumes of regulations, standards, codes. And I am just talking about basics. 30-35 years ago up to 50% of freshmen who signed up for accounting courses would drop out before the first midterm. Nowadays, they somehow struggle through and graduate. The best of them are snatched by the Big 4, the next tier by other large CPA firms and big-time corporations.

The rest end up in the small and midsize businesses and accounting firms. It's my plight to deal with them, exposing myself on daily basis to the devastating result of this natural selection process. In every company I observe the same thing: so much is wrong! The books of different corporations are co-mingled, revenues and costs recognized incorrectly, inventory is not valued properly, etc., etc. It's difficult for an entrepreneurial company to survive in the first place; the accounting incompetence drags them down even further.

Books are kept intuitively, as if rules and standards did not exist. The most shocking thing is that auditors look at all that and accept it. The main concerns appear to be that the bank balances are reconciled to the statements and the control accounts match with supporting schedules. The PRINCIPAL CORRECTNESS is irrelevant.

I give them the benefit of the doubt and let them explain themselves.

Me: Why doesn't your inventory in storage match with the warehouse's records?

Them: Because they don't account for the three lots that already been loaded on the trucks.

Me: Neither should you. That's inventory in-transit, not in storage.

Them (in complete seriousness): Oh, that's what "in-transit" mean.

And I have sad conversations like that practically every day. Pity the well-versed professional!

My book "CFO Techniques" can help these people to improve. Too bad my publishers are not doing match to deliver it into the potential readers' hands.

A CFO’s Democratism Gets Tested


Worker Bee In most smaller companies, CFOs and controllers include general HR functions into their scopes of responsibilities – that's a given. The flat organizational structures, though, with their spatial and psychological proximity of top executives to the staff, play peculiar tricks on those in charge of the company's human relations.

Very frequently a CFO takes a role of a buffer between the owner/CEO and the rest of the company's employees. She feels obligated to soften the impact of the direct dealing with frequently harsh and hard attitudes of the boss.

I've said it before and I'll say it again: more frequently than not entrepreneurs don't have an experience of ever being in a position of an employee and, therefore, they have very little understanding of the staff's mentality. On the other hand, a CFO maybe a right-hand person now, but she is still just a salaried employee, most likely grown into her current status by climbing through the ranks. If she is a decent human with a conscience, she is sensitive to the needs of valuable employees and cares about their well-being (if they are useless, let someone else care about them).

It's likely that an excellent CFO would enjoy a comparatively preferential treatment by a CEO: more disciplinary leniency, nicer attitude, better perks, general amiability, etc. When it comes to other employees, their efforts and achievements may be remarkable, but they are not as evident to the boss, and that reduces their value in his eyes. I've had one CEO openly tell me that if I want a certain benefit (let's say flexible spending account) for myself, he would be fine with obtaining it, but he did not care about the rest of the "worker-bees."

So, the CFO takes it upon herself to protect other employees from undue tyranny and act as their speaker when it comes to betterment of the employment conditions, whatever they are: raises, bonuses, vacations, benefits, etc. Sort of like a representative of the XYZ Company's employees union. And when she discusses this situation with her friends and family, she expresses her disdain for the undemocratic ways of her boss, taking pride in her efforts to right the wrongs.

Now imagine such a CFO taking a position with a new company – small, young, still pretty much in development stage. The owners are very liberal and treat everyone like equals. Moreover, the CFO is the last person being hired. Those few other employees have been there from the start. Nobody needs protection. Furthermore, there is one person who has been there the longest, starting as a CEO's assistant. Not that she gets any special perks or something like that, but she definitely feels very secure.

This should make the democratic CFO very happy. After all, wasn't she fighting for equality of other employees all the time before? Yes, it's nice; wonderful, really; exactly what she hoped to find… Except that… Being "the chosen one" was kind of a guilty pleasure too, an enjoyable self-esteem booster. And the gratitude of others for all that blow-cushioning effort was very rewarding as well. As important as the democratic principles were to this CFO, the old tyranny is somewhat missed.

That's how we, humans, are. For various reasons and purposes, mostly subconsciously and without any malice, we create these little lies that alter our self-image and other people's perception of us in one way or another.

It reminds me of my UK friend of many years, Gerald Hamer's, revelation concerning his constant bitching and moaning about endless international traveling he had to endure throughout many years of his impressive career as financial broker and adviser. "In truth," he said, "deep inside I love the goddamn airports; the sub-par plane food; the inevitable delays; god-forsaken Yakutsk, the coldest city on Earth, with its diamond mines one week, and unbearable humidity of Bahrain another. I wouldn't want it any other way."

So, all you, democratic CFOs out there, work as hard as you can and fight for your employees' well-being with all you've got, but be honest with yourself: you enjoy being special, the Most Valuable Player in the field.

Scenes from a Business Lunch, or the Obnoxious Rudeness of Business Owners


Restaurant-TableSpeaking of lunches (and I swear this is my last holiday post of the year)…

Because there are so many corporate holiday events in December, many business people from all over the country and overseas come to New York City during the month.  Customers, suppliers, vendors, associates, partners, and other relations visit their customers, clients, etc.  So, on top of the parties, you've got lunches with out-of-towners. This is a perfect opportunity to observe the business-owners' behavior in a "casual" group setting (as opposed to conference rooms and other natural habitats).

For many visitors this is also a good occasion for combining business and pleasure (after all, NYC is still #6 most favored tourist city in the world and #1 nation-wide) and quite a few bring their spouses along.  Some are actually in business with their spouses.

At the most recent lunch outing of this kind my guests were a manufacturing business owner by himself, another business owner with a wife, an alpha-female head of a consulting group, and a husband and wife attorneys sharing a corporate legal practice. Fun bunch!  Don't worry kids, it's only going to get worse!

The manufacturer asked for a coke and downed it really fast; then had it refilled several times throughout the meal.  This, naturally, resulted in a fast accumulation of a lot of gas in his stomach, which he unceremoniously belched out every 10 minutes, or so.  It was obviously a habitual occurrence, because he did not even bother to apologize.  It's amazing, how we learned to hide our emotions in "business" situations – everyone pretended not to notice it, even though once in a while one could catch a hint of a smirk or disgust (depending on the personality) playing on the lips of other guests.

[Side note: This reminds me of another experience in my arsenal of wonderful memories.  Early in my career I worked for a company, whose owner, in my mind, will forever carry a title of The Farting Boss.  He was middle-aged, but had a younger second wife and wanted to loose weight by drinking glass after glass of Slim Fast.  This made him very gassy.  The man mastered the skill of silent farting, but the smell was literally unbearable.  Imagine my situation – we sat in the same room.  Good times!]

The lady consultant first tried her sales pitch on every guest around the table, but quickly lost her enthusiasm, when she realized that nobody is interested in her services, except for me.  Since my company already had a contract with her, she did not see a reason to waste anymore time on us and turned her attention to the Blackberry, answering emails between bites and white-wine sips.

The married businessman first attacked his wife in a very loud whisper (it could be heard even at the neighboring tables) for wearing shoes with heels.  This apparently slowed down his purposefully brisk gait that went well, I am sure, with his aggressive mannerisms.  After the woman's eyes welled up with tears he abandoned her to fight it back on her own and observed the rest of the battlefield in front of him.  Dismissing the burping guy and all females as inferior creatures, he concentrated his self-affirmation efforts on the attorney sitting across the table from him.

They went at each other like two roosters in a Filipino cockpit.  "Have you read this?"  "Do you know that guy?"  "I bought Apple at $25 and just sold it at $375." "I am keeping mine – it will be $500 a share in a year."  "I closed that famous private equity deal this year." "I brought this much venture capital to my business."  "I am opening new factory in China."  "We have a law office in Hong Kong!"

God!  I contemplated the scene thinking, "The things we must tolerate to earn a living!"    

Book Recommendation: “The Imperfectionists”


21i4J04UUZL._AA160_Tom Rachman's "The Imperfectionsts" have received the most glowing literary reviews for a debut novel I've ever encountered.  It is, indeed, a wonderful book.  Maybe one day, I will switch to cultural critique and start writing belletristic essays about artistic qualities of creative endeavors.

For now, though, this is a blog for working stiffs, primarily those operating in entrepreneurial environment with all its quirks, disadvantages, vulnerabilities, strange dynamics and faulty objectives.  Unexpectedly, in addition to its novelistic value, "The Imperfectionists" had something remarkable to offer from that standpoint as well.  Its setting, "the paper," is a microcosm of the small-business universe.  The book dissects extremely personal matters of human misery; and the author appears to be digging deep into his first-hand experience with actual people, whose traits fed his imagination.  Yet, these characters turned out to be a surprising array of archetypes we meet everyday in our offices.

You've got a backstabbing bully, who uses the little authority his position allows him to doll out misery to others and boost his own ego by spewing teasing insults.  You've got a quiet schemer, who hides behind the wall of seeming indifference, while devising and implementing his intricate plan of revenge and ascension.

You've got your driven career woman who will sacrifice everything, including her own happiness, in the pursuit of what she defines as success.  And you've got a perfectionist with encyclopedic knowledge of all matters related to his profession and ambition of high quality.

You've got your obsessive-compulsive sloppy staffer, who has been there for twenty years, still as mediocre as ever and ridden with fears of dismissal, displaying the full spectrum of passive-aggressive behavior.  And so on, and so forth…

There is even a painfully familiar female CFO who thinks that the other employees "can't accept that she's young and a woman and above them in the food chain.  But she's the one keeping them employed."  Sounds familiar?

And yes, there is the expected succession of private owners: from the brilliant founder; to the son, desperately trying to prove his worthiness, but failing exactly because of that; to the completely disinterested and unfit grandson.  None ever caring about people they employ and at the end betraying their own legacy.

The business is small, struggling in the era of media transformation, dying…  I was astonished with Mr. Rachman's description of the strange sensation overwhelming the employees when they realize  that this stage of their lives is over – I have observed these emotions in people's eyes myself: "All these years, they have vilified the paper, but now it's threateining to quit them, they're desperately in love with it again."

Isn't this amazing that inside a very private book we still find characters so familiar, we recognize them as if they were our co-workers and, in some ways, ourselves.  What does it say about us?  Is it possible that with all our uniqueness and human individuality, when it comes to our jobs, we just fall into the draws of files organized by type?