Category: Peers

The Frustrated CFO Takes Lessons from Robert McKee


Images-1 Human beings are like sponges – the second we are born we start acquiring general knowledge of things from everything around us.  It is a natural process. 

When it comes to intellectual knowledge, however, we tend to make our own choices.  Some people read Pynchon, others prefer Sports Illustrated.  Some go to see Black Swan, while others would never miss a new Transformers installment. 

It gets even more selective for specialized knowledge -  higher education, professional publications, technical books, etc.  Even with the subjects of human psychology, relationships, our understanding of the world around us (all frequently featured in The Frustrated CFO's posts), people are more likely to go for books written by "specialists." 

But the truth is that the nature of human interactions and the principles of emotional response to life do not change from industry to industry and from trade to trade. They are universal and I have learned long time ago that the knowledge of things pertaining to human experience can come to us from anywhere.  There is a reason I frequently present my topics by referring to books, TV programs and movies – the best examples of these art forms pursue the truth of life; that is why we can relate.

Those who have seen Spike Jonze/Charlie Kaufman's "Adaptation" may remember the screenwriting guru character played by Brian Cox.  Well, he is a real person – one of the best theoretician's of creative writing in the world Robert McKee.  After several decades of writing for theater and television, Mr. McKee found his true calling in formulating a set of fundamental principles for compelling storytelling, which became the framework of his world-touring STORY seminar.   He also compiled them into a bestselling book by the same name.

I happened to know a young screenwriter who attended McKee's seminar twice and described it as a life-changing experience – not just as a writer, but as a human being.  You see, Robert McKee teaches how movies should be written so that they penetrate straight into the audience's soul.  So, inevitably he touches on the subjects that reach far beyond cinematic matters.  That, together with the fact that his films recommendation list pretty much matches my own roster of favorites, persuaded me to buy his STORY book.

What can I tell you?  This is a very brilliant man.  Anyone who loves movies should read this book…  And everyone who considers himself a student of human nature should read this book.  It is impossible to convey all the wisdom Robert McKee generously shares, but his study of "the principle of antagonism" is particularly invaluable.  

He goes beyond the conventional knowledge that antagonistic conflicts are at the basis of existence (and a story, of course).  He concludes that there are three primary antagonistic forces for any positive value, progressing from contrary to contradictory to "the Negation of the Negation," which, unlike in math where two negatives make a positive, is "a force of antagonism that's doubly negative."  

He further constructs illustrative charts for such values as love, truth, consciousness, wealth, communication, success, bravery, loyalty,  justice, wisdom, and freedom.  I find the last three absolutely universal and applicable to many conflicts we encounter both in our professional and personal lives.  They are reproduced below.  It's mesmerizing: you look at them and it's like a reel of your life's events, fitting perfectly into these diagrams, unspools in front of your eyes.

McKee


CFO Folklore: My Personal Mantra


In my earlier post Why Do I Work So Hard? I talked extensively about conscientious attitude towards my CFO responsibilities.  However, time and again I find myself worrying about matters, which are not really under my direct control: lazy marketing people, self-serving sales force, inept operations, and (again and again) bosses who constantly jeopardize their own business.

And it’s not just me.  There are a lot of people in my network, who display the same level of care.  We frequently become each others’ sounding boards when the angst gets too overwhelming.

So, here we are at lunch.  My friend JM ranting about VP of Ops fighting with his girlfriend on the phone for three hours, while the production manager was waiting for him.  I am sharing the pains of trying to catch the President to release a $1M wire transfer and his dodging me because “he had enough for the day.”

And it’s not like we don’t have anything else to discuss.  Most of my business acquaintances are entertaining individuals.  JM, for example, has an incredible sense of humor.  I am a theater and foreign cinema fanatic.  Somehow, my banking relations are all classical music buffs.  We all read Jonathan Franzen and Michael Cunningham.

And yet, we talk about problems at work every chance we get.  Most people, when they stop for a second and think about it, get very angry and frustrated with themselves.  Frequently at the end of these conversations I hear, ” I don’t own this business.  It is not my fuck up.  Am I supposed to butt in on other people’s responsibilities? Why do I even care?“

Me? I don’t get frustrated about my caring so much.  And I tell my concerned peers that they shouldn’t get upset with themselves either.  You see, years ago I figured out that the conscientious working attitude, the ambition to succeed, the striving for merit-based rewards and the care for the entire business – they all go together.  They are inseparable qualities and indifference doesn’t fit into the picture.  If this is who you are, you will always care.  

Moreover, in small business environment, this very combination of qualities is what brought you to where you are.  This is what separates you from others.  This is what got you into the CFO or Controller chair with the correspondent salary and perks attached, which, in their turn, define your living standards. 

So, I’ve created myself a mantra: I CAN’T SURVIVE ON “I DON’T CARE.”  

There is a compensation threshold, which, when crossed, brings you into the stage of your professional life, where hardworking people care about the well-being of their employers.  I’d say right now it’s somewhere around $70K a year.   At $200K a year, you either care a whole lot, or you are a fraud, or you are working for a big-size mastodon.  So, ask yourself, “Can I survive on a $70K salary?”  And if you can, go for it – not caring is a bliss.

Female CFOs and Controllers: Are We Equal?


March 8th, 2011 marked the 100th Anniversary of International Women's Day.  

I have to confess my aversion to such holidays.  Why do we need designated days to appreciate mothers, fathers, love, Earth, women?  It's like we treat them badly all year long and then try to make up for it in a single day. 

The Women's Day also troubles me because of its Socialist origins.  However, it provides an opportunity to raise issues of social and professional inequality.  If we have to choose between one day of awareness vs. none, of course, one is a better choice. 

Especially, if A-list stars like Daniel Craig and Judi Dench commemorate it with a video for Equals? partnership.  Watch it: Dame Judi spends two minutes reciting statistics of global-scale injustice.  It's important, but may create an illusion of remoteness.  When she says that women perform 2/3 of work, but earn only 10% of income and own 1% of property, surely, it accounts for all those "other" countries. 

Well, are we equal to our male counterparts here, in corporate America? 

Let's see.  The pay gap is still 19%.  Let me spell it out: a female CFO or Controller will make 81 cents against a dollar earned by a man in the same position.  Among the Fortune 500 companies,  only 9% of CFOs are female.  The same goes for Midcap 1500…  Enough of this lifeless statistical data.  Let me pull few examples out of my personal experience folder.

The brightest auditor I've known was assigned to my books by the CPA firm I've engaged about eight years ago.  Every time I praise her to the senior partner, he tells me that she knows ten times more than he does.  At one point I asked, when she was going to make a partner?  The answer was, "Well, the company never had a female partner before…"    

For many years I've been invited to participate in executive focus groups.  Banks are particularly interested in researching opinions of CFOs, Controllers and Treasurers.  There is never more than 25% of women in a group.  Once, when the subject was Board of Directors' accounting awareness, I was the only female participant.

Speaking of BODs, during internet bubble I worked for a high-tech start-up backed by venture capital.  The investors had their hands in a lot of businesses, which forced them onto a merry-go-round of board meetings.  They were freshly surprised every time I presented monthly results.  All other investees had male CFOs.

Five years ago I was asked by my boss to give up my CFO office for a newly hired COO.  What made this person more important than me?  Nothing at all, except for his gender.  The boss said, "I just cannot put him into a smaller office."  Really?  This big shot spent most of his time just staring out of the window.

Notice how cleverly the Equals? video is set up: even though M is 007's boss, she would never get away with shenanigans that make James Bond so endearing to the world.  So, no, we are not equal. 



 

CFO Folklore: My “Favorite” Questions


Ah, the Holidays!  They put you in the mood for remembrance.  Families get together and stories of past times and lives start pouring out.  My grandfather was a brilliant man of the WWII generation.  He died when I was a baby.  Hence, I cannot remember this myself, but I've been told quite few times about his main pet peeve: he couldn't stand what he called "idiotic" questions.   Apparently, I've inherited this familial trait.

His being the times way before the political correctness permanently  stifled us, he had the luxury to call things as he saw them.  Nowadays, I use more neutral words.  I call them nonsensical questions.  I even trained myself to ignore stand alone occurrences.  However, there are two questions that pervade my professional life.  As all pet peeves do, they cause undue frustration.

The first question is consistently asked by my subordinates and peers.  You see, unless I attend to a confidential business matter, I always keep my office door opened.  I believe it is good for employees' morale to see a CFO working as hard as I do. 

So, these people see me all day long attending to my scheduled tasks, addressing issues, solving problems.  I am consumed by work.  Yet, EVERY TIME one of them needs me and comes to my door, they ask me THE SAME question, "Are you busy right now?"  In response I want to scream, "Of course, I am busy.  Can't you see?" 

It doesn't mean that I am not available to discuss their problem if it is of higher priority, or scheduling them for a later time slot if it can wait.  But why do they have to ask that question?  At staff meetings, I teach them to approach this situation in a more sensible manner: come, don't ask the damn question, instead state your issue and let me decide if it requires immediate attention.  Some learn, but the rest just cannot help themselves.

The second question is similar but essentially different in its nature.  It's usually asked by the boss.  And, as we already discussed, there is nothing you can do, but to bite your tongue.  He has something on his mind, so he comes to your office.  Here it comes, "What are you doing right now?" 

The involuntary first reaction is, "What do you think?  I am doing nothing.  Just sitting here enjoying myself."  But he does not imply you are not working.  This is how their minds work: whatever is on his mind is the most important thing to him right now and in his opinion should be to you as well (even though you don't even know yet what it is).  This attitude renders your current preoccupation irrelevant.  Now, it is up to you to navigate the situation properly into the safe harbor.  Over the years, I've developed an arsenal of methods.  I am sure you have too, but if you need my help, please, don't hesitate to email.

The Curse of Private Business: Nepotism


My friend, a fellow career CFO and frequent correspondent, MJZ urges me to write on nepotism. Her acute sensitivity to the subject is understandable: over the years, she's had more than a few encounters with this practice and I intend to use some of those shared with me as examples.

The dictionary gives a definition of nepotism as "the practice among those with power or influence of favoring relatives or friends, especially by giving them jobs." Nowadays, a lot of people confuse nepotism with networking. Let me correct them. Circulating a resume of someone you know because you can attest to their professional achievements is not nepotism, but a favor to those seeking good people to hire. If you do the same for someone who is a poor worker and a nitwit, it's not nepotism either, it's just your own stupidity. Merit is the key.

The people who mistake networking for nepotism also miss an important element of the definition – "those with power." In monarchical states and dictatorships (such as Kim dynasty's North Korea) the passage of power from parents to children is a given. And in my post on The Distortion of the Bill of Rights in closely-held businesses, I have pointed out that these companies are not democracies, but absolute monarchies. Yet many of us, who still crave the illusion of meritocracy, still cringe at the unfairness of the "family" business arrangements.

It's not always that nepotism has a poor impact on business. For example, it would be a great relief for the media world if strangely progressive Lachlan Murdoch, son of Rupert, got a chance to  overhaul his father's empire. His departure from News Corporation has only deepened the company's regress. However, that's a rare exception: 99.99% of nepotism cases are bad both for commerce and morale.

In her early career, MJZ held a Controller position in a manufacturing and distribution company. She was responsible for all accounting, trade finance, and credit functions. As the matter of fact, she was the one who transitioned them from manual into computerized accounting. She was revered by the business owner. But when his daughter with a marketing degree hit the ceiling in her career at now defunct telecom company, MJZ's job went to her. The company went out of business within a year.

At her more recent job, MJZ had to suffer an onslaught of owners' children (all recent college graduates) being appointed as Presidents of the company's subsidiaries. As the conglomerate's CFO, she was forced to educate them, tolerate their shortcomings and listen to her peers and middle managers complaining about the kids' laziness, time in the office they spent on personal matters, and unlimited PTO. These stupid people made a terribly destructive impact on the business.  Yet, MJZ was unable to voice her opinion, because, say it with me, there is no such a thing as Freedom of Speech in a place of one's employment.

Curiously enough, the industry where nepotism is the most prevalent is the one that suffers the most from the lack of fresh talent – the entertainment business. But that's a subject for other posts.