Ten Reasons Why “CFO Techniques” Is a Must-Read for Entrepreneurs


GI_98327_CFO TechniquesReason #1.

You are a part of a proud cohort of just a few millions of people who summoned their courage and said, "I will not work for the Man anymore! I will be my own boss!"

While your company is growing, it will need to keep its overhead lean. Meanwhile, you can use "CFO Techniques" as a surrogate for a seasoned executive that will provide you with clear guidelines for financial and administrative management.

Reason #2.

Don't let the title fool you. "CFO Techniques" is not a bean-counting manual. It's written with a view to achieving commercial success and places business considerations ahead of everything else.

ImagesReason #3.

It will arm you with a flexible framework for structuring your business in a logical and sensible way.

Figure 5-1
Reason #4.

"CFO Techniques" is not an academic textbook either. It manages to shed new light on various aspects of finance and business in a fun and easy language. The book is organized into a bite-sized chapters sprinkled with familiar cultural references and illustrations from the author's professional life.

10 reasons ent collage

Reason #5.

Yet, it's packed with practical advice,

Adviceinstructive suggestions, step-by-step guidelines,

Step-by=stepchecklists,

Checklist
and visual examples.

Figure 22-2

Reason #6.

"CFO Techniques" will provide you with a comprehensive breakdown on acquisition of capital resources necessary to sustain and grow your business.

Reason #7.

An entire section of the book is devoted to assessment, reduction, and transfer of the internal and external risks your company may encounter in a normal course of business and in extraordinary circumstances.

Reason #8.

"CFO Techniques" will show you that one of the most critical determinants of whether your company will fail or prosper is the active attention to its performance. The book rejects the rigidity of the uniform approach to business intelligence and underscores the importance of selecting specific indicators that will have the most significant impact on your decision-making process.

KPIs

Reason #9.

Anticipating your furture needs, the book describes the fundamental steps of strategic planning and basic techniques for explorting opportunities as well as diminishing external threats.

Strategy

Reason #10.

And when you are looking to hire a CFO, a valuable member of your executive team, the book may serve you as a benchmark in evaluating the candidates' breadth of expertise and depth of knowledge.

“CFO Techniques” Technical Reviewer’s Comment for Small Business CFOs


LinkedIn Groups

"Marina Guzik references her recently published "CFO Techniques" book, and it truly is a terrific reference guide for savvy CFO's, containing valuable information about best practice considerations on a number of critical topics. She has done an outstanding job of writing an easy-to-read one-stop source of valuable tips on identifying and solidifying core business functions, and it was my pleasure to assist with its technical review. A must-read for those wishing to learn more about making their business the strongest it can financially be!"
Posted by Randy KRUG

HR Capitalist Believes That Operational Guidelines Are Optional


ScrewballLast week (Wednesday, January 26th, to be exact), my fellow Typepad blogger HR Capitalist (www.hrcapitalist.com) posted a short musing on the subject of what he calls "Rules Orientation." Not a very clear term, it basically attempts to encompass the process of introducing new hires to the way the business is done in the company, i.e. operational guidelines. And the thesis is that it's not always necessary and the choice depends on the propensity of the candidate: if he wants the structure, give it to him; but if he doesn't like to be restrained by the rules, let him figure out his own way. The latter apparently is especially "good" for the companies that operate without rules in the first place – the mayhem kind of businesses.

(Side note: I cannot suppress my high cultural standards and must make a note about the inappropriateness of the "Fight Club" reference. I just cannot stand the pretentiousness of people who don't even understand what they are watching, but try to appear deep. Let me tell you, it took a lot of discipline, military organization, and RULES to properly run Project Mayhem. Remember? "The first rule of Fight Club is…" and so on – rules 1 to 8. Even The Narrator's psyche was protected from Tyler Durden within as long as the rules were followed. Once they were violated, the spell was broken.)

These kind of ideas and recommendations are somewhat surprising, coming from a career HR guru. How narrow is the employment niche of, what he calls, "low rules" candidates? In my opinion, minuscule – maybe some small haphazard consulting company with no supporting staff and a life expectancy of a couple of years, or a startup based on an IPhone App that will be hot for a few months and then lost in the sea of 300,000+ solutions.

In any other type of business, or even in the same kind but with a little bit of structural complexity, project deadlines, customer base, etc., operational guidelines guarantee faster immersion into daily duties. The only employees that should not be bound by protocol are the creative staff (designers, architects, artists, etc.); and even those need to abide by the rules of conduct, employment agreements, client-time billing, etc.

The biggest question is, who the hell can afford nowadays the unstructured learning curves of people not powered by certain procedural standardization? Especially if they are very good – you don't really want them to waste time on "figuring out" their personal ways of going about the job.

Moreover, I guarantee you that no small or midsize business, with its flat organizational structure and intense concentration of responsibilities, can let a no-rules screwball (or rather cannonball) into its already vulnerable system. Just imagine for a second someone like Susan Vance (Katharine Hepburn) running around your workplace, releasing leopards, breaking all conventions, and eventually reducing the result of long-time effort to a pile of disconnected fossils.

But I shouldn't be really surprised that this post was written. This is a typical problem with many narrowly-focused specialists, including HR gurus. They lack the ability for systematic thinking, are not capable of viewing business as an integral organism, where everything contributes to the ultimate success, and, thus, rarely make good executive material.

I am all for matching employees abilities to their appropriately assigned tasks and specifically talk about it in the last section of "CFO Techniques", but I cannot imagine trying to fit into any organization those people who cannot follow any rules.

Strategic Planning vs. Crisis Management


“Harry Potter and the Deathly Hallows: Part II” (written by Steve Kloves, based on a novel by J.K. Rowling’s):

HARRY POTTER

We have to go there, now.

HERMIONE GRANGER

What? We can’t do that! We’ve got to plan! We’ve got to figure out —

HARRY POTTER

Hermione! When have any of our plans ever worked? We plan, we get there, all hell breaks loose!

And that, my dear readers, in a nutshell, is the principal difference between the two action-plan extremists.

In the red corner, equipped by multipage projections with color graphs and tables, are those who believe that strategic planning is the only way of life and one must ponder and weigh every situational possibility before taking any step forward (or backward). In the blue corner, wearing their firefighting suits with confidence and valor, are those who are convinced that when the shit hits the fan they will be able to immediately assess the entire spectrum of life-threatening circumstances and successfully handle the crisis.

Any kind of extremism is bad, kids, m’kay? In religion, politics, personal views, and business management. Different situations require different approaches. Only a balanced combination of executive instruments, including long- and short-term plans as well as emergency-response methodology, can guarantee an enterprise’s ability to efficiently evolve and weather any dangers that constantly arise in the volatile commercial environment.

In my book, “CFO Techniques”, I have devoted an entire section (Part VIII) to strategies and planning as crucial components of CFOs’ and controllers’ functionality – the important responsibilities that change financial managers from bean-counters to CEOs’ executive partners. Participating in analysis of opportunities and construction of well-devised action scenarios offers us a possibility to affect companies in the most significant way. Remember, that those executives who let companies run their course without looking into the future and carefully plotting their steps for further development, leave the businesses vulnerable in the face of the fast-advancing competition.

On the other hand, crisis management efforts applied in situations that present themselves without any warning are of extreme importance as well, particularly in small and midsize businesses, which are highly susceptible to the slightest deviations in market, financial, economic, and political environment. Moreover, these companies frequently have less than sufficient reserves to tide them over tough times. Implementation of a disaster-rescue mission requires high level of composure and rationalization. Those who’ve read my “About” note know that I consider my “fire-fighting” skills to be the most valuable to my employers and clients.

It is a mistake to think, though, that even a very experienced CFO can wing it without contemplating some sort of advance “what-if” scenarios. In fact, a crisis management policy is just another form of a strategic plan. On top of that, proper preparation for emergencies requires broader expertise and deeper knowledge of various commercial, marketing, technological, financial, legal, and organizational matters.

The truth is that a successful executive must be capable of devising a carefully-weighed and calculated strategic development plan with all visual bells and whistles her digital arsenal can afford, but in her special folder she always keeps a set of comprehensive tactical procedures for effective extinguishment of fires and post-disaster survival.

A CFO’s Democratism Gets Tested


Worker Bee In most smaller companies, CFOs and controllers include general HR functions into their scopes of responsibilities – that's a given. The flat organizational structures, though, with their spatial and psychological proximity of top executives to the staff, play peculiar tricks on those in charge of the company's human relations.

Very frequently a CFO takes a role of a buffer between the owner/CEO and the rest of the company's employees. She feels obligated to soften the impact of the direct dealing with frequently harsh and hard attitudes of the boss.

I've said it before and I'll say it again: more frequently than not entrepreneurs don't have an experience of ever being in a position of an employee and, therefore, they have very little understanding of the staff's mentality. On the other hand, a CFO maybe a right-hand person now, but she is still just a salaried employee, most likely grown into her current status by climbing through the ranks. If she is a decent human with a conscience, she is sensitive to the needs of valuable employees and cares about their well-being (if they are useless, let someone else care about them).

It's likely that an excellent CFO would enjoy a comparatively preferential treatment by a CEO: more disciplinary leniency, nicer attitude, better perks, general amiability, etc. When it comes to other employees, their efforts and achievements may be remarkable, but they are not as evident to the boss, and that reduces their value in his eyes. I've had one CEO openly tell me that if I want a certain benefit (let's say flexible spending account) for myself, he would be fine with obtaining it, but he did not care about the rest of the "worker-bees."

So, the CFO takes it upon herself to protect other employees from undue tyranny and act as their speaker when it comes to betterment of the employment conditions, whatever they are: raises, bonuses, vacations, benefits, etc. Sort of like a representative of the XYZ Company's employees union. And when she discusses this situation with her friends and family, she expresses her disdain for the undemocratic ways of her boss, taking pride in her efforts to right the wrongs.

Now imagine such a CFO taking a position with a new company – small, young, still pretty much in development stage. The owners are very liberal and treat everyone like equals. Moreover, the CFO is the last person being hired. Those few other employees have been there from the start. Nobody needs protection. Furthermore, there is one person who has been there the longest, starting as a CEO's assistant. Not that she gets any special perks or something like that, but she definitely feels very secure.

This should make the democratic CFO very happy. After all, wasn't she fighting for equality of other employees all the time before? Yes, it's nice; wonderful, really; exactly what she hoped to find… Except that… Being "the chosen one" was kind of a guilty pleasure too, an enjoyable self-esteem booster. And the gratitude of others for all that blow-cushioning effort was very rewarding as well. As important as the democratic principles were to this CFO, the old tyranny is somewhat missed.

That's how we, humans, are. For various reasons and purposes, mostly subconsciously and without any malice, we create these little lies that alter our self-image and other people's perception of us in one way or another.

It reminds me of my UK friend of many years, Gerald Hamer's, revelation concerning his constant bitching and moaning about endless international traveling he had to endure throughout many years of his impressive career as financial broker and adviser. "In truth," he said, "deep inside I love the goddamn airports; the sub-par plane food; the inevitable delays; god-forsaken Yakutsk, the coldest city on Earth, with its diamond mines one week, and unbearable humidity of Bahrain another. I wouldn't want it any other way."

So, all you, democratic CFOs out there, work as hard as you can and fight for your employees' well-being with all you've got, but be honest with yourself: you enjoy being special, the Most Valuable Player in the field.