FX’s “The Americans” and the Issue of Assimilation


628x471A couple of months ago, on the subway, I looked to my left and glimpsed an article that a person next to me was reading.  My eye caught a headline – it was a review of the first season of FX's new show The Americans, which I haven't seen at that point.  

Do you know that our eyes scan a text much faster than our brains can register the information we see, yet the familiar data will always stand out?  I looked at the page for no more than 10 seconds, but I could've sworn that I saw a mentioning of Homeland there.  So, I allowed myself to look again (I actually consider it rude when people read over each other's shoulders in public transportation, but couldn't resist in this case).  My eyes returned me to the right place and I've read a verbose sentence, which amounted pretty much to the critic's opinion that, as far as spies-vs.-federal-agents shows go,  in some ways The Americans was better than Homeland.

Being a devoted fan of Carrie Mathison's completely fucked up character, I decided to check out the FX's (co-produced by Steven Spielberg/Kathleen Kennedy's Amblin Entertainment) period piece (it's set during one of the Cold War's coldest periods, the 80s) about two KGB officers, who have been implanted into American suburbs as a married couple, Elizabeth and Phillip Jennings, sometimes in the 1960s.  So, I watched (and enjoyed) the first 4 episodes of the show.  

Alas, it's not Homeland (oh, the "professional" critics!): the intensity of the storytelling, the multi-layered subtlety of every single character of the Showtime's hit series – they are not there.  I mean, the fact that I was able to stop after 4 episodes and indefinitely postpone watching the rest speaks for itself.  I wouldn't be able to do it with Homeland.  But it's definitely a very well-made, higher-quality entertainment.  It succeeds in tricking the audience into the same fucked up experience of not wanting the main characters, clearly enemies and murderers, to get caught.  I definitely plan to watch the rest at some point.

But it's uncanny how a human mind functions – its associative powers work in mysterious ways.  The most persistent train of thought The Americans evoked in me had nothing to do with the spydom shenanigans; it was about the intricacies of social and cultural assimilation. 

You see, the series' main characters, even though pretend to be US-born, are essentially a first-generation immigrant couple transplanted onto American soil, flawless and accentless English notwithstanding.  No matter how intensive their training was back in Russia, it could not have prepared them for the lifestyle and social conditions so acutely different from their homeland.  There is a flashback in one of the first episodes that takes us back to "the Jennings'" supposedly first night in America: They enter some motel room and marvel at the cool air coming out of the conditioning unit in the window.  That's it.  And there is nothing else needed to accentuate the dramatic shift - even the KGB generals, who blessed their clandestine future, didn't have air conditioners in their offices at the time.

Fifteen years later, at the show's "present" time,  they don't marvel at the household conveniences anymore – people get used to comforts very quickly.  However, their socio-psychological adaptation to American life is a completely different matter. 

Phillip/Mischa (Matthew Rhys, an immensely talented and versatile Welsh actor, who himself is obviously assimilating quite well in Hollywood what with five years of playing Sally Field's gay son on Brothers & Sisters and now this series)  has completely embraced the American culture and lifestyle.  He obviously considers this suburb, this house, this cover business truly his own.  For him, it feels like home here.  He listens to the same music his very American kids do and speaks their lingo.  He even annoys his teenage daughter at the mall in a goofy, American-dad kind of way: He tries on cowboy boots and does a bit of a country dancing to the music playing on the overhead system.  He's assimilated to the point that the idea of defecting to FBI is not just plausible, it's desirable and he proposes it to his wife practically in the second episode.   

This suggestion is met by Elizabeth/Nadezhda (a convincing Keri Russell, whose severe appearance effectively helps you to forget her soft and fuzzy Felicity past) with a scorn that goes way beyond the slighted sense of duty and reverence for the higher purpose of the "brighter future" she believes she serves.  It's not just the ideology talking – you can feel that she LOVES Mother-Russia and still treats her life in America as an assignment.

Living and working in New York City,  you deal with immigrants practically every single moment you are at work or in public.  And I cannot even begin to tell you what a spectrum of various assimilation degrees one can observe, if one cares to look.  Middle-aged and older people, of course, have more difficult time adjusting.  But I know young people, who came to this country as teenagers from China, India, Pakistan, Russia, Middle East, went to high schools and colleges here, but have no interest in American culture. 

They read only their native-language newspapers, watch only cable channels that show news and movies from their home-countries, even use specific nationally-oriented search engines.  These people usually live in the areas predominately populated by their countrymen and frequently end up working for the businesses ran by them as well.  It is virtually impossible to have a conversation with them about anything that we consider a common knowledge.  They live here for decades, but they give you an impression that they just came from some remote planet.  And the longing for their native land is just astonishing, even if it is the most oppressive place on Earth imaginable! Ok, Elizabeth/Nadezhda was sent here to spy, but why these other people came? For the conditioned air? 

What I realized, after years of dealing with immigrants, was that the ones with higher ability to assimilate are generally more open-minded, more adaptable, and more cultured people.  Those who read Faulkner, watched Coppola, and listened to Jimi Hendrix before they came to the States will continue immersing themselves into American culture.  They are the ones who end up caring about the national politics and the future of their new home.  The other ones - how can we consider them Americans, even if they carry the US passports?           

Business News Flash: Jeff Bezos


Jeff_bezosYesterday, the Washington Post (the oldest periodic publication in D.C.) reported that Amazon's founder and CEO Jeff Bezos was buying the flagship newspaper and other properties for $250 million. 

Oh, boy, this makes me laugh so hard!

  Not because the newspaper famous for its almost exclusive focus on the national politics is now owned by a person, whose political stance is not very clear: all we know for a fact is that he is a strong supporter of gay marriage (who in the entertainment distribution isn't, especially in Seattle?) and the Internet sales tax (because it will wipe out his small-size competition in the online consumer-goods marketplace).  After all, his first priority has always been the expansion of his business, and this might be a good complement to his empire.

These news make me laugh, because I still remember how I was one of the first people I knew to set up an account with young Amazon in 1995.  I can recall everyone telling me that I shouldn't rely too much on them, because "the logistics" will never work.  And I will never forget how the Wall Street Journal and the New York Times both predicted Amazon's doom in the late 90s (it already went public by then), because the company was in red year after year.

Guess what, it still posts losses ($39 million in 2012), but nobody seems to be concerned anymore.  It's a conglomerate that owns 17 brands, including Amazon itself, which  became a global source of… pretty much everything.  Most importantly it made Jeff Bezos a billionaire ($25 billion evaluation as of this year), who doesn't mind dropping a mere 1% of his wealth to buy himself a "little rag" like Washington Post.  It's like if you decided to take $5K out of your $500K (if you are lucky) savings and treat yourself to a nice weekend in Paris.  Not a big deal!       

Quote of the Week: “Sharknado”? Is It a Real Movie? It Must Be a Joke, Right?


From New York magazine’s mini-interview with Sigourney Weaver at the 15th Annual Broadway Barks animal adoption event:

“NYM: Did you watch Sharknado?

SW: What? Was there a shark attack?

NYM: So you have not heard of Sharknado?

SW: Are they giving away sharks? Do I have to hold one?

NYM: Any ideas what it could possibly be?

SW: N-a-t-o?

NYM: N-a-d-o.

SW: Is it a convention for sharks?

NYM: It’s a made-for-TV movie about shark tornadoes.

SW: Wow.  Thousands of sharks swirling?  Does it happen way out at sea?

NYM: It’s happening on land.

SW: It’s like The Wizard of Oz gone mad?

NYM: Essentially.

SW: People are out of their minds.”

P.S. from The Frustrated CFO:

1. It was me who thought it was a joke.

2. 100% agree with Ms. Weaver’s sentiment.

3.  Yet, according to the social media, Sharknado has become a social-media phenomenon, generating over 5,000 tweets (almost beating Game of Thrones‘ the Red Wedding episode).  And, since the substance of social-media exchanges (as well as of the entertainment itself) doesn’t matter anymore, but only numbers count, Hollywood studios are very jealous of the unprecedented “success,” while Syfy definitely considers a sequel.  Hallelujah!

Reading China Daily USA: Finally Some Good News!


6a00d8351a101753ef0167648cba83970b-800wiThrough the years of traveling on business overseas, I've developed a taste for European editions of CNN – I am always curious to see what Brits, Germans, and French consider important to talk about.  The outsiders' perspective on the news is very illuminating.  They spin everything in a different (frequently unflattering to the US) light.  Plus, most of the time you hear things you would never learn reading the New York Times or watching NBC.

Presently, I have a client with a majority ownership held by Chinese Americans.  And it was in their offices that I first saw China Daily - the largest Chinese English-language newspaper.  Aha, a chance to be exposed to yet another point of view and some possibly exotic news!  How could I resist?  I skimmed through one issue.  And guess what?  Right away it offered a fascinating article full of very refreshing news.  

It turns out that European investors and businesses are quickly adapting themselves to the reality of new China.  The times of outsourcing manufacturing to Chinese factories in order to benefit from cheap labor and maximize profits are over.  First of all, the labor is not that cheap anymore – both the cost of living and the wages have been rising steadily.  More importantly, China has been experiencing a rapid growth of the middle-class.  This turned the country into a huge market with high demands for various products.  

The first ones to recognize this shift were the Chinese manufacturers themselves, who started applying their experience (the decades of producing for Europe and the US didn't go to waste) to making the products needed in their domestic markets. Thus, the labor has become not only more expensive, but also scarce.  Yet, according to the quotes provided by German and French bankers, these local producers can only cover a relatively moderate portion of the demand – there is still plenty of room for foreign companies to move in.

The article also highlights another opportunity, which comes from a change in China's collective mentality with respect to the environmental issues.  Of course, they have no chance to reverse the terrible damage they've already done to the entire world, but there is definitely a possibility for some people to make a quick buck.  Apparently, China is desperately trying to bring in green technologies.  European companies have already entered the growing sectors of environmentally friendly insulation, heating solutions, and solar energy. 

Moreover, the Chinese government started enforcing pollution standards in various industries.  They go as far as closing plants that do not comply.  This definitely opens manufacturing gaps, which competitive foreign companies will do their best to close.

The article points out that one of the biggest obstacles of the successful integration with local partners is the absence of the well-developed telecommunications, which makes the establishing of the necessary digital networks quite difficult.  The international banks, eager to provide their clients ("CFOs in Hamburg," the article calls them) with online banking capabilities, suffer from this drawback the most. 

Funny: the Chinese can knock off a Mercedes that will pass a German inspection with flying colors, but the Internet connectivity (which, let's face it, has become a basic necessity for us – like water, food, and air) is a hurdle.  It's all by design, of course.  Keeping people from being connected to the world is important for the communist government: politics will always take the precedence over the national wealth.  But I'm guessing, as Germans and French move in with their technologies, services, standards, and products, the exposure to the World at large will be inevitable.

Paul Allen, senior vice-president and head of the European corporate banking at HSBC China, noted, "There is no doubt that international brands have an increasing appeal in China."  How fascinating: the wealthier members of the middle-class don't want to buy products labeled "Made in China!"  They want Italian, German, French, Dutch goods in their households and on themselves.  I'm with them on that one.                     

So, Europeans are getting on this making-money-on-China wagon faster than we can say, "Trade deficit reduction."  What about us?  There were no American quotes in the article – not from bankers, or businessmen, or private equity investors.  Is it going to be the same trend we experience in fashion – with us always two seasons behind?  

Of course, it's not like we can compete with Italians and French in consumer brands (ours are all made in China, remember?).  But what about technologies, energy solutions, industrial goods?  Are we going to seat this one out as well?  Is Hollywood will be the only sector viciously going after the Chinese market (see my distressed quote from a month ago enclosed)? 

I fucking hope not.   This client of mine, whose core business has always been importing chemicals from Taiwan and Korea for domestic distribution, is currently working very hard on developing a program for exporting US prime-grade environmentally-friendly PVC for Chinese market.   It's possible that other companies with Chinese connections are doing the same.

The question is why our business publications are not screaming about these opportunities?  Even more to the point: Why the hell our government is not working on some major incentive programs for small businesses to enter this market and grow stronger, while benefiting the national economy in the process?  What?  Too busy bailing out the banks and supporting the stock market?  

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The American Revival of Failed Soviet Labor Constructs


Let mSoviet-poster1e admit right off the bat that Matthew Shaer's article The Boss Stops Here in the June 24th issue of New York magazine has brought my already high level of agitation to a boiling point.  So, if some of my comments appear to be hostile, don't be surprised – you've been warned. 

The article takes up a subject unusual for a life/politics/culture publication - it ventures into the business discipline of organizational management; specifically, a post-modernist pseudo-innovative spectacle of a "non-hierarchical workplace."  Fancy verbage and incorrectly-used business terminology aside, Shaer focuses on a few companies, whose owners, to put it simply, replaced management leadership with the collective's (as in all employees) show of hands. 

At Menlo Innovations (one of the companies in focus, a software developer), for example, "there are no bosses … and no middle managers."  Instead, "every morning, the entire staff circles up to discuss" the distribution of assignments." Valve Corporation (a video-game company) operates as a network of self-governing teams, with employees choosing at random which team to join and when to switch to a new one.  In all the companies mentioned in the articles, the projects' progress reviews are the collective exercises as well. Obscenely, personal achievement means nothing, because it's the whole team that gets evaluated: the brilliant guy who comes up with incredible solutions at lightning speed gets no recognition and his mediocre team members, who spend weeks gnawing at their portions of work, get to share in his professional triumphs. 

Now, get ready for it! At Menlo et al, hirings, promotions, layoffs, and firings are handled by a committee.  At W.L. Gore & Associates, once a year all (!!!) "employees gather to rank their colleagues based on their contributions to the overall success of the company.  Those rankings are used by a separate committee of associates to determine pay raises or cuts."  The article omits the exploration of how such committees are elected and/or appointed.     

As far as I am concerned, all of this is nothing if not yet more evidence of the incredible ignorance I bring up so frequently.  Most people learn so little about World History, they are not capable of recognizing that there is nothing new about these "experiments."  It has all been done before: In the Soviet Union and other countries of the former Eastern Bloc everything was decided by various committees, starting with the ones in every single place of work and residence through the different medium levels all the way up to the Central Committee of the Communist Party!

Moreover, all these team-work models have already been tested (and failed) in the Soviet Union.  Such groups were given a very special name - they called them Brigades of Communist Labor.  The main purpose of these constructs was to eradicate any form of individualism – intellectual, political, emotional, spiritual.      

Throughout the article, the author kept making an unfortunately confused mistake by calling these unformed socialistic blobs of companies "flat structures."  That just fucking hurt me!  A flat organizational structure is a typical attribute of a small business.  But instead of eliminating the leadership and reducing everyone to some equalizing average, it actually elevates each employee to the level of a multi-functional manager.  Every person handles a multitude of tasks covering entire sectors of the value chain.  Moreover, they do that with little supervision and only general guidelines from senior and executive management.  This is how they achieve, what I call, "career growth in the same chair," raising themselves from one level of expertise to another.  And I'm not talking about mom-and-pop candy shops here – this is how $50-$750 million companies are ran by 10-20 hard-working people.

I have been working in such environments my entire career.  So, it was laughable to me that the article made a big deal about companies with employees setting up their own schedules.  You must be kidding me! Who in a small, or even a mid-size company has got the time to set up their subordinates' schedules!

The author praises some Fortune 1000 companies for trying to fix their management problems through workplace decentralization.  Look, I don't give a flying fuck whether a Fortune 1000, or any large company, recognizes that there is something wrong with it and takes a stab at fixing itself through decentralization and "flattening."   It's not enough to make them more efficient, because, to paraphrase Woody Allen: You know what's wrong with them?  Everything.  Companies are not supposed to be that big – break them up into small entities and the flat structures will come naturally (see above).                

While reading the article I couldn't help but notice that in these companies only functions related to daily operations, general administration, and HR management (much despised and largely ignored by many entrepreneurs) get "delegated" to the workforce masses.  The labor is not actually involved in the decision-making responsible for the strategic development and the survival of the company: which commercial directions to pursue, which projects to undertake, which clients to accept, where to procure the financial resources, etc.  It is so evident that Matthew Shaer had to acknowledge that "overseeing strategy, the long-term vision of Menlo as a whole, still falls" to the two owners, who "also serve as representatives of Menlo at scads of management and business conferences," both in the US and overseas.  Nobody else gets to go.

What can I say?  This is the precise recipe of building the absolute power used by the Soviet leaders (and still employed by their contemporary successors): You let the hoi polloi pretend that they are the "power," delegate to the "collective" the most unpleasant tasks of dealing with each other, but leave yourself with the rights for the real leadership, for the ultimate decisions.  And guess what?  In that top-of-the-Olympus realm, there is nobody who can challenge you, because you got rid of all qualified personnel aka managerial talents.  In Russia, they first called them the enemies of the people and then "cleanse" them out, if you know what I mean.  

I found it very emblematic that the owners of Menlo Innovations consider Thomas Edison a "patron saint" of the company and keep his bust in the middle of their open-style working space.  That same Thomas Edison who hired a very talented engineer named Nicholai Tesla and stole all of Tesla's ideas, patenting them in his own name.  That Thomas Edison who later staged public electrocutions of puppies and other small animals in his attempt to discredit the viable Westinghouse/Tesla high-voltage system, in order to eliminate the competition. 

And "the lady doth protest too much": Menlo employees' readily provided self-convincing quotes insisting that their "self-management" meetings keep the morale high (What about that guy who donated his outstanding one-of-a-kind solution to his team?) and make them feel that they are working toward a common goal.  Oy! Hurts again!  I have always propagated that creating in employees the sense of being important, of being a part of the bigger picture is a key to the successful management of human assets.  But it's not achieved through making everyone into an unrecognizable little screw in a homogeneous pile.  It's done by raising the awareness of each and everyone's crucial value and singular necessity for the company's survival.  

In reality, just as it happened in the Soviet Union, all these collective decisions and committees' resolutions, usually lead to dilettantism.  These people may be great designers and coders, but what the fuck do they know about business administration and organizational development.  In fact, most of the high tech pros I've ever worked with were incredibly disorganized individuals, intellectually far removed from any administrative skills.

Another false agenda the poor schmucks who work for these "organizational innovators" subconsciously force themselves to accept is what I would define as the "evolution of rewards pretense."  Since pre-historic times to these sad days, only three main factors have been stimulating people to work hard: the adequate merit-based pay, the recognition of achievements through promotion (not just title-assignment, but the real elevation of responsibilities), and the self-realization aka pride in your own professionalism. 

When there is no middle or senior management, the promotions are out as well.  It's not like you are going to take over an Owner's position.  Turns out (here comes the funny part) that material stimuli are "irrelevant" as well.  There is a quote in the article from one of the developers at DreamHost, who explicitly says: "Twenty years ago, it was about higher pay.  Now it's more about finding your work meaningful and interesting."  Well now, is that why you are ogling Mark Zuckerberg's photos in Forbes and invest your 401k pennies into high-risk stocks?  And don't deny it, because I know you do.   But hell, of course money is "not important."  What else are they going to say?  The decent jobs are scarce and the candidates are a plenty.  So many young people went into coding and computer engineering; they are literally a dime a dozen.  Those who get employed consider themselves lucky, and if you tell them to drink that "teamwork" and "money's not important" Kool-Aid, they will.      

But the aspects that make this whole collective/committees bullshit especially inconceivable to me have to do with the very core of the business management, i.e. the behavioral science, the human nature itself.  Did these business owners somehow develop some sort of a new breed of people, the kind that's inherently free of the evolutionary pre-built competitive instincts?  Or maybe they psychoprofile every single employee and keep only those who are uncommonly fair and just, or, more likely, idiotically indifferent?  

Incredibly, like all fanatics, these commy-following bosses manage to fool not only their employees, but themselves as well.  Let me remind my readers that the greatest incentive for all organizational restructurings is profitability.  I have no doubt that the private owners of the businesses highlighted in the article are under the impression that by eliminating the key decision-makers they significantly increase their profits.  Let's face it: even in the current market, high-quality execs still make relatively decent salaries.  Unfortunately, these owners, marred by their own special brand of entrepreneurial ignorance, are unable to see the big picture: while their worker-bees spend unnecessary long hours on trying to inexpertly debate the organizational issues, they are not attending to their primary responsibilities, e.g. ACTUALLY WORKING!!!  Talking about real losses! 

The article's author describes one of these long meetings, which started at 11 am and went until 2 pm (!), "and by the midway mark, the proceedings were moving a little more slowly, with more exasperated sighs, or slight but conspicuous head shakes, and sometimes everyone seemed to be talking simultaneously, in one big warbly squawk."  But don't worry.  There is always the pressure-relieving tool introduced at Menlo a few years ago, "walkies" – ten-minute group walks around the block. 

As my readers know, I am a small-business crusader, who believes that giant corporations structured around towering hierarchies of management are cancerous.  At the same time, people of extremes and ideological fanatics (and don't be fooled: this is exactly what we are dealing with here) always terrify me, regardless of whether their views are "progressive" or "reactionary."  Why does everything always have to be so categorical: either a pyramid of useless bosses, or no bosses at all?  Why can't their be a middle ground: a handful of well-qualified key decision makers whose expertise allows them to make high-priority decisions quickly, without slowing the business down, while all functional decisions are left to the employees? 

I'll tell you why: Because that's a "small business" model.  Unfortunately, these "innovative" owners don't want to remain small and work hard to survive.  Notice that most of them are high-tech.  They want to grow big as fast as possible and sell themselves either to a larger competitor or a private equity firm, or (oh, the sweet dream!) make billions by going public.  Meanwhile, just like the Soviet Commies before them, they pretend to be "just and fair" by "empowering" their "collectives," only to completely abandon and betray them in that bright future.  I fucking hate this phony bullshit!